7 Types of Videos Every Business Can Use 

Product Videos 

Product videos show your product’s features and benefits and often include examples of how it works, all while engaging your audience. They’re particularly beneficial for customers who are in the awareness or consideration stages of the buyer’s process and need a clear, comprehensive explanation of what you offer. 

Explainer Videos 

Explainer videos are like educational videos that teach your customers how to solve a problem. That problem could be related to using your product, or it could be a more of a technical issue. But by the end of the video, your audience should be armed with the knowledge to act based on the new skills they’ve learned while watching. 

Internal Training Videos 

By using video to take new employees through in-depth processes about how your product and company runs, you can save time and resources. And what’s more, internal training videos are useful for all your staff, and not just new hires. 

Testimonial Videos  

These videos can clearly show your leads the positive impact that your product has on real people and can help you convert them. Hearing from consumers’ voices and seeing a product in action is far more engaging than reading texts. In the end, testimonial videos can be a key in winning over new customers. 

Promotional Videos 

In these videos, you’ll want to give a brief but detailed overview of the product you’re promoting, along with a CTA that encourages viewers to buy. Your end goal is to generate leads by prompting viewers to take an action. 

Company Culture Videos 

These videos let customers see who you really are behind the scenes as both individual employees and as a collective company. There’s no better way to connect with your fans than by giving them a behind-the-scenes peek into the goings on at your workplace. You can also use these videos for recruiting purposes to show potential employees what your work environment is like. 

Social Videos  

Whether your social network of choice is Instagram, Twitter, Facebook, or a combination of a bunch of them, the videos you host there can drive traffic to your website to build brand awareness. Keep in mind that many of your viewers will be just scrolling through on their phones and won’t have much time to watch longer content.