Why you need a multi-CDN strategy?
Why you need a multi-CDN strategy?
Online video consumption is reaching new peaks. In a highly competitive market, where streaming failures make headlines, redundancy and quality of experience have never been more crucial for content publishers.
To ensure a consistent high-quality video experience, more and more broadcasters are turning to multi-CDN strategies, deploying several CDNs in their video delivery workflow. Let’s take a look at how a multi-CDN strategy can improve your video delivery.
Geolocation Coverage
CDNs play an important role in determining your audience reach, delivering your content, and scaling your offerings. And no single CDN can perform well in every geographic area of the world. However, if you employ a multi-CDN strategy, you can resolve this issue. By utilizing several CDN providers, each covering a specific geography, you can ensure optimal end-user experience, regardless of the users’ location.
Improve CDN Performance
Using multiple CDNs can ensure the best coverage by opting for the CDN that performs best in a given country, region or ISP. In addition to using a particular CDN in the region it is strongest, a multi-CDN strategy can also help alleviate network congestion and ensure viewers receive their video from the best source available.
Redundancy
Using several CDNs strengthens reliability and provides an efficient failover mechanism; if one CDN fails, another one can take over to ensure continuity.
Agility
A multi-CDN system helps broadcasters avoid vendor lock-in. Changing, adding or removing a CDN is easy and can be done with a click of a button from one day to the next.
Efficient cost management
CDNs are increasingly becoming commoditized and depending on one CDN lo longer provides the financial value it once did to content owners. However, with a multi-CDN solution, broadcasters can optimize contract commit usage with each vendor, evade costly surcharges and reduce total spend. Furthermore, the possibility of sending traffic to different CDNs offers more leverage in pricing negotiations, as content delivery networks must contest on a performance basis for publishers’ business.