Benefits of Real Estate Video Marketing

Get more listings

Not only you will get more inquiries on your listings, but also get more listings in general. Including a property listing video, as part of your package shows that you are ready to go the extra mile for your clients. Sellers will be excited to learn that you’re using video as a part of your strategy for selling their home.

Stand out from the competition

We are in a personality-driven market. Video is a powerful tool that can help you showcase your personality to stand out from the crowd.

When you are authentically you, it gives potential clients a glimpse into who you are and what it would be like to work with you, thus building a foundation of trust.

Get discovered by new clients

YouTube is the world’s second largest search engine. If you’ve uploaded real estate videos to your YouTube channel, it provides extra opportunities for being discovered. When potential sellers, buyers, and renters are searching for answers to their questions related to real estate, you can be there to answer them on YouTube.

Versatile use cases: Tours, testimonials, and more

The house or apartment showcase/overview is just one of many possible use cases for property videos. A video might also be used for:

In-depth guided tours of each room of a residence, perhaps using AR or VR tech (although be careful here, so that the video doesn’t mislead the viewer).
Customer testimonials from buyers and sellers about their experiences with a real estate agent.
Pre-property listings, in which agents introduce themselves and their methods.