Improve your Webcast

Live webcasting has become an indispensable marketing and communication tool for businesses looking to extend the reach of their live events to a broader audience of members, partners and clients.

Today, there are many capable webcasting platforms in the market each of which provide chat, social media, polling, and slide presentation capabilities. The technology simply works, when a webcast goes live.

Set your production value sights high, usingbroadcast television as your point of reference. Whether asingle keynote speaker, or a panel discussion with five people, webcasts of a live event should match the quality of a network broadcast. Like any broadcast, your webcast should be blocked into story segments with a beginning, middle and the end.
The event producer focusessolely on creating an extraordinary experience for the attendees of live event. Connectivity to the venue’s broadband internet connection and testing bandwidth is important to your event success, make sure your internet is working properly. Last minute provision gives no time for troubleshooting or finding an alternate solution.
When you are producing a broadcast-quality event,don’t worry about being over-prepared. Make sure to meet early with the event producer, take the time to rehearse with the event team. Also perform a thorough tech-check of your webcast production infrastructure.

Most organizations invest thousands of dollars producing live events. With the technology of webcasting both reliable and increasingly inexpensive, focusing on the engagement quality of the production will pay the largest ROI. By aspiring to make your production broadcast quality, your live event will certainly receive a more positive response from remote attendees and also after-event viewers.