Video Supporting Business Continuity During COVID-19  

The impact of the outbreak of the Coronavirus disease has been felt across the world. Business markets have been facing challenging times with adjusting to new working practices with restricted business travel and work from home policies. Major business events and conferences such as SXSW in Austin TX, Facebook’s F8 event and  Mobile World Congress in Barcelona were cancelled due to multiple companies pulling out due to safety concerns. Alternatively, companies such as Workday shifted to conducting virtual sales conferences instead of hosting the traditional destination events. 

With such extreme changes in the business environments, companies have been looking for ways to support business continuity in order to enable employees, stakeholders and customers to be connected and productive. Video has emerged as the number one solution being opted for to maintain business continuity. Organizations have streamlined enterprise communication by using video capabilities for meetings, events and other activities. Employees have been able to stay connected and work from anywhere in the world from any device of their choice. 

Some organizations have turned to video to live stream virtual events instead of cancelling them altogether. This new method has come with a few benefits. It is cost effective, highly scalable to include a large audience and maintains engagement with all stakeholders. 

In conclusion, the ultimate spread and impact of the COVID-19 pandemic is unknown and unpredictable. And thus, organizations have been finding ways to continue their business with the new environment of social distancing and travel restrictions in place. Video has come forth as a robust tool for continuing business communication – meetings, townhalls, training, events, etc. – by enabling high quality communication in organizations internally or externally. With features such as cloud support, network optimization and video analytics, video is becoming the leading factor in maintaining business continuity.