Why Videos are Important in the Education Sector?

The influence that digital videos have on our everyday culture is undeniable. Online video sharing sites such as YouTube, Vimeo and Dailymotion boast monthly audience numbers in the millions.

As videos continue to gain popularity, it seems only natural that this well-known and widespread platform extends into the education setting.

Videos are excellent marketing tools

Schools and higher learning institutes use video as a key component of their marketing campaigns and initiatives. These videos are designed to attract attendees, and are true marketing and communication tools. Various events can be recorded and streamed for live viewing. Viewers associated with the school feel like members of a family when they are included. This type of innovative approach to PR is attractive to potential students.

The stimulation of higher order learning

The use of videos also stimulates the cognitive processes of thinking, reasoning, decision-making, problem-solving and creating. Videos take the students beyond recall-and-relate activities. Using videos can engage viewers with more complex themes, and can facilitate further engagement with the content.

Remote teaching opportunities expand exponentially

The online course market like Coursera, Udemy, etc. is booming. More institutions are focusing on this trend by using videos available online. Not only does this prove to reach more students, but also increases the earning capacity of the institution.

The use of videos for online courses means that institutions do not have to hire full-time staff members or teachers to teach a course.

Video hosting is a growing industry

Video sharing platforms that allow innovative video makers to share their work are becoming increasingly popular. They create a consolidated place for both teachers and students to search for educational videos. Several video sharing services have emerged in the age of student video education.